• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Home
  • Collaborations
  • Category Index
  • F.A.Q.
  • Nav Social Menu

    • Bloglovin
    • Facebook
    • Instagram
    • Pinterest
    • YouTube
Lauren Virginia

Lauren Virginia

Texas Lifestyle Blogger- Fashion. Beauty. Girl Boss.

  • Home
  • About
  • Fashion
    • Favorite Fashion Items
    • Fashion Finds
    • Mom Fashion
    • Outfits
  • Beauty
    • Makeup Tutorials
    • Skin Care
    • Reviews
    • Hair
    • Favorite Beauty Products
  • Business + Blogging
    • Business Tips
    • Influencer 101
    • Social Media Tips
  • LifeStyle
    • DIY
    • Family
    • Food
    • Health
    • Home
    • Travel
Home / Business + Blogging / Planning Your 2021 Business and Social Media Strategy- Regardless of the Pandemic

Planning Your 2021 Business and Social Media Strategy- Regardless of the Pandemic

Business + Blogging, Business Tips

It’s 2021, so it’s time to evaluate our business and marketing from the previous year and see what to add and leave behind. It’s no secret 2020 was a whole lot of crazy, and it took a lot of revamping in the marketing world to make our businesses work!! So let’s chat about our 2021 business and social media strategy- regardless of the Covid-19 pandemic happening around us!

So how do we go into 2021 with a marketing strategy that is solid, no matter what ups and downs come our way?

Here are 6 things that I think are going to be super important to focus on in your 2021 business and social media strategy
  • First, SHORT FORM VIDEO IS KING! I saw a HUGE boost in my business in 2020 from TikTok, and that will continue into 2021. We are also seeing Instagram pushing Reels in the algorithm and people are seeing big growth! Get on the #shortformvideo trend ya’ll! PS: Create a video on reels or TikTok, and just post the same video onto the other platform. Work smarter not harder! 😜
  • Second, if you are selling products (whether it’s physical or digital), get on the text marketing train. Sending texts to your customer’s phones means they are getting direct messages inviting them to your business! This is so much better than having your emails buried with hundreds of others. For my text marketing, I use the program Shout!
  • Third, revamp your website! Some have been saying for the last few years that blogging is dead…but I disagree. With Pinterest still killing it and driving traffic, having your content direct to your website is amazing! Use your website as a “catch-all” for all your social platforms! Repost product spotlights, videos, stories, IG round ups, you name it! This way you can assure all your content lives in one place (just in case any social platform pulls a “vine” this year…you still have all the content you created!).
  • Fourth, instead of focusing solely on your metrics (aka how many likes and followers you have), focus on how you can connect with the following you DO have. People are striving for connections during this difficult time, so give them that connection so you build trust! You can do this through going live, asking for their options, and messaging them personally thanking them or asking for their input!
  • Fifth, add value…and then add some more. If you have a business, whatever it is, adding value is a HUGE step in converting followers to customers. It establishes trust and it puts you in the place of being the “expert”. 2021 will be all about teaching and connecting vs “Look at Me” content. Ways to add value to your followers feed: share free tips, behind the scenes, “how-to” content, freebies, giveaways, interviews and so much more!
  • Finally, Social Media is now a top channel for purchasing, rather than discovery! So it’s important to make sure you have the structure set up with your business to where people can easily find your products and purchase from you. Utilize Instagram shops, and tag those products in your Reels, Stories, IGTV and posts! Have a website shop set up so you can easily link and promote on Google, Facebook and Pinterest. Get your products out there, because now we live in an online shopping world!

I hope these 2021 marketing tips inspire you to ramp up your business and make this year great! If 2020 proved anything to me, it was that it’s important as a business owner to be resilient and flexible! Tell me which tips you are excited to implement this year in your business!

Check out my Instagram and TikTok for more marketing tips!
Come read my 6 tips on how to plan your 2021 business and social media strategy like a boss. We will talk social media trends, the future of doing business virtually, and how to use short form video on your social media!

January 4, 2021 · Leave a Comment

Previous Post: « My Best Tips for Planning the Perfect Disney World Trip!
Next Post: 5 Minute Mom Face Routine »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Hey! It is nice to meet you!

 

Hey friend!! Welcome to Lauren Virginia! Here you will find tips and tricks in fashion, beauty and business. Stay awhile girlfriend!

  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • YouTube
Mixhers - Lauren Virginia Co

Search by Category

 
My emails
rock.
Sign up below to stay up-to-date
on news, events, and special deals.
Thanks! Keep an eye on your inbox for updates.
Shout out to my family. I love them more than I ca Shout out to my family. I love them more than I can describe. I wake up everyday and love the laughs we get to have together. Being married and being a mom are the best decisions I’ve ever made. My family supports me and cheers me on everyday, and I love cheering them on! They are my joy and my reason for life 💙💙. #myfamily #familiesareforever #ivycitycoambassador #thedressobsessed
My little lemons 🍋 Dresses by @ivycityco ! You My little lemons 🍋 
Dresses by @ivycityco ! You can still use my code today and tomorrow for 15% off!! The discount code is “IvyMay15Lauren” ! 🍋🍋🍋

#ivycityambassador #ivycityco #sundaydress #mommyandmefashion #mommyandmedresses #plussizefashion #plussizeoutfit
At first glance, this just looks like a normal fam At first glance, this just looks like a normal family picture turned to art… but if you scroll to the actual picture, you see that there are two extra people in the art piece. 
Those 2 people are my brother and sister who have passed away. And it means the world to me that I can visually see them in our family picture on our vacation. I sure felt them close while we were there 💙. 

Thank you soooo much @mwarnercreative for making this for my family! It’s been fun to reconnect with you from our BYU days!! And thank you to my brother and sister in law for making this amazing picture happen for us! 💙💙 

#familiesareforever #angelsiblings #blueheartsforkathryn
So, so obsessed with my swim dress from @thehoneym So, so obsessed with my swim dress from @thehoneymark ! I went from the beach, to shopping at @rosemary_beachfl with just one outfit! Plus it’s so comfortable!!! ❤️❤️

#plussizefashion #plussizeswimwear #plussizeswimsuit #curvyswimwear #plussizefashionblogger #plussizefashionista #30a #rosemarybeach
30A is magical ☀️☀️ This is my new favorit 30A is magical ☀️☀️ This is my new favorite place! 

#30A #rosemarybeach #alysbeach #datenightoutfit #ivycitycoambassador #thedressobsessed
Life’s better at the beach 🏖 We are having Life’s better at the beach 🏖 

We are having fun exploring 30A this week! 🩱🏖☀️

The gulf beaches will always and forever be my favorite beaches!
#30A #panamacitybeach #familybeachtrip
Doing an at home spa morning with some new product Doing an at home spa morning with some new products from @iherb ! I love their website because they have so many great products! iHerb is a one stop shop for all of your health and wellness needs and the prices are great too! 
Here is what I grabbed for my at-home spa morning
-Grace and Stella Gua Sha (gives me a beautiful sculpted look!)
-Grace and Stella Scalp Massaging Brush (feels sooo good on my scalp and helps break up any oils and dirt I have while washing)
-A’pleu Soft Foot 30 Minute Peeling Socks (these gave me super smooth feet, and right before the pools open up!)
-Real Techniques Face + Brow Razors (I love these because my face is ultra smooth after using!)

Definitely go check out all that iHerb has to offer ya’ll! Use code “LAUREN” for $5 off your first order!

#healthandwellness #ad #iherb #spamorning #spaathome
  • Privacy
  • Disclosure
  • Comment Policy
  • Advertising
  • Category Index

© 2020–2022 Lauren Virginia Co . All Rights Reserved.